Why is mobile SEO more important than desktop SEO in 2020?
There is no doubt greater percent of more than average websites, today, relies on Google for organic traffic and hence the necessity to go the way Google want it. Asides this, google has through decades, proven to be more user friendly than forcing it on the users. And that is the tactics of any great business operators. We always here "Customers are always right." Not that they really are, but businesses just have to agree.
Today, over 80% of internet activities is being done on mobile devices, daily as Desktop becomes more and more a device for the managers.
Social Media, banking applications, sporting, gaming, blogging, marketing, governance, every has gone mobile. For it is handheld, portable, size optimized and reliable.
Google is now a “Mobile First index” and this is the real clue as to what Google is up to. Google Assistant is an AI and virtual assistant that users can use to get weather reports, to book taxis, to play music, and much more.
Google Assistant uses a combination of machine learning (to detect human language for example) and AI in order to provide useful results and speak in a natural manner.
Google Assistant is closely integrated with Google search. You can ask Google Assistant a question like “who starred in Iron Man?” and it will give you a natural answer.
It does this by first using machine learning to turn your speech into a string, then by using Google Search in order to look up useful answers (which involves machine learning in the form of RankBrain), then by using narrow AI to extract the most useful answers from the best web pages, and then by using another form of narrow AI to provide the response in a natural-sounding manner (which is designed to appear like general AI.)
Much of this is carried out not on the device that you’re speaking to, but on Google’s TPUs located in the cloud.
For any website who really means business, Mobile optimization is not just a must, the website should initially be designed and developed for the mobile while desktop is only considered.
Written by Ibraheem Sikiru
Published on 1/26/2020 5:32:57 AM