Understanding the Facebook Status Marketing Strategies
Written by Ibraheem Sikiru
Published on 6/15/2019 10:41:34 PM
Facebook Status is a section of every Facebook Timeline where each user is given an opportunity to describe what the potential friend could find on the Timeline. This section could be called the Header section of every Facebook Timeline setup with the primary aim of familiarizing a potential Facebook Friends with an anticipated assessment of the likelihood of what the Facebook Timeline Owner represents.
Majority of Facebook Users flooded their Facebook Timeline with unnecessary quotes, admonitions, prayers, questions and other form of subordinates that have no contribution to their economic means of living. Some Facebook Users published funny entities on their Status without working in an Entertainment Industry. All these are nothing but wasting of Network resources.
Let us venture into the tactics of marketing your business on your Facebook Timeline and quickly look into the various sub-sections under the Facebook Status Section of the Facebook Timeline with which users can market their businesses on the Facebook Social Media Network.
- Profile Picture: Profile picture is the sub-section of the Facebook Timeline where the Social Media gives every user to display his/her pictorial looks. It weaponized every user to foretell all potential friends on the Facebook Network the pictorial possibilities of the Facebook Timeline Owner.
This sub-section is sub divided into two divisions with each having its relevance in Facebook Marketing Guides. They are Profile Picture and Cover Picture.
I. Profile Picture: Profile picture represents the realistic pictorial representation of a particular Facebook Timeline Owner. It shows a visual looks of the Owner of a particular Facebook Timeline. Area of importance in this picture is that if stumbled upon by someone with strong analytical power, it could be used to forecast a lot about the Facebook Timeline Owner.
Let us consider a situation where an attractive commercial post was marketed by Mr. Joy on his Facebook Timeline, Mr. Jane who is in need of this commercial service stumbled upon the post and advanced to Mr. Joy’s Facebook Timeline to analyze who he will be dealing with. Unfortunately, Mr. Joy had updated his Facebook Timeline Profile Picture with a photo showing where he clubbed with gorgeous ladies, smoking heavily with high profile alcoholic drinks littering the table.
Mr. Jane saw the Profile picture and quickly passed a ‘Vote of no Confidence’ on the person of Mr. Joy.
Unknown to Mr. Joy, his Profile picture had denied him a contract that worth millions of dollars.
This and other actions on a Facebook Timeline meant to market a business are not only ideal but might be deteriorating achieving goals of setting up the marketing strategies.
The following ethics will promote marketing your business on the Facebook Status using Profile Picture methodology.
Personal Picture: It is reliable to advise every Facebook User who intend to market a business on the Facebook Social Media Network to adopt the use of their real life pictures for their respective Facebook Profile Picture. This maximizes integrity, recognition and seriousness. It also prevented anticipated insults and deceives.
Petty Picture: It is not advisable to use non-human photo as your Facebook Profile Picture. This reduces your natural intelligence and personal recognition if keenly subjected to a severe marketing analysis.
This may prone someone to raise a list of unsettled questions which may include: Is this Timeline being used for scamming activities? Is the Owner a notorious criminal? Why must he/she be hiding his/her real picture? He must definitely be using this picture to attract victims. All these and other suggestions could jeopardize marketing efficiency of a business on such a Facebook Timeline Status.
Pet Picture: The use of photos of domestic or wild animals as your profile picture meant to be promoting a business is not proofing your love for the pets.
It has proven to be disgusting and provocative as potential friends on the Facebook Social Media Network had developed an ethic of removing friend requests with pet photos set as their respective profile pictures. If you had love pets, you could have used a picture taken while holding the pet as your profile picture nit the pet photo.
This ethic has reduced-recognition effects on more than a million Facebook Users as proved by a survey conducting while writing this article. 91.67% of the Respondents submitted that they have nothing to do with Facebook Account with Pet Profile Picture while 8.33% shown indifference.
II. Cover Picture: Cover picture is meant to be larger in size and more visible than the Profile Picture. It is served as background to the Profile Picture.
Cover photos is the best Facebook pictorial setting that enables users to market their businesses to the potential and existing friends on the Facebook Social Media Network.
It is advisable to use graphic picture of your business as your Cover Photo. This picture attracts more friends to your Facebook Social Media Network than, even, the Profile picture does. It is a gateway to your professional experience.
Cover Photo tells your potential friends your industrial expertise while revealing to your existing friends, any updates in your business career.
Cover photo is meant for marketing your businesses not for publishing unnecessary sarcasms.
- User’s Bio: Facebook User’s Bio refers to the summarized biographical profile of the Facebook Timeline Owner. It mostly summaries your life story and historical account of your life activities.
User’s Bio tells your Facebook friends and the potential friends more about your life worth, ability to manage certainties and uncertainties. It shows your preference and basically your opinions on issues.
There is nothing as ideal as using your Cover picture to market your business to family and friends on the Facebook Social Media Network.
- User’s Details: User detail is aim at setting places you have been to through making your biography. It tells the schools you have attended; Current City, Work and Marital Relationship.
User’s Details helps Facebook Algorithm to detects and show you the best suggested Network of people. It shows defines the community of people that might be considered relevant for your existence on the Facebook Social Media Network.
Consider a situation where Mr. Joy had updated his Facebook Account Profile after acquiring Masters Degree in Health Technology but failed to add this to his Facebook profile to update his academic qualifications.
Mr. Kate, a Pharmacists in need of Health Technologist had announced on his Facebook Timeline, his intention to employ anyone with Master Degree in this discipline. Mr. Kate had called on interested and qualified person to show their interests on his Facebook Timeline.
Without being known to the applicants, Mr. Kate had developed interest in screening the Applicants by comparing their Facebook Profiles. There is no doubt Mr. Joy’s choice for the job is at risk even he might be the most qualified Applicant.
In setting you Facebook Profile, ensure that you update every qualification you possess under the User’s Details Section. It brings glory to your business strategy when you might not think of one.
- User’s Featured Photos: This is the gateway to the pictorial database on every Facebook Timeline. Averagely, many Facebook Users do not recognize the relevance of the Featured Photos but it could geometrically maximize the sales and profit margin of a business, if effectively integrated into the Facebook Marketing Guides.
Facebook Featured Pictures are Nine (9) photos that you would like to featured or present to anyone who visit your Facebook Timeline. It would be the first set of pictures that would be displayed to the visitors on your Facebook Timeline. They are displayed at the right side of the photo section on every Facebook Timeline.
If you upload Photos or banners describing your businesses and chose them as your Featured-Posts, though it might be unknown to you, it will serve the purpose of an advertisement file with no payment. Out of the Nine Photos if, at least, five goes for marketing your business on your Facebook Timeline, it would potentially tell every visitor to your Facebook Timeline the kind of services and production lines where you can form a partnership.
The best of pictorial choice for any Facebook Timeline meant to market a business is to use a real person image for the Profile Picture while a big picture that directly speaks about your business is used as the Cover Picture.
With the above practices on a Facebook Status of any business owner, there is no doubt that viewers of the Facebook Status will be guided by the posts and this will be advertising the targeted business. Hence, sales will be on the increase and business proficiency increases.