SEO strategies that webmasters must know ahead of year 2020
Written by Ibraheem Sikiru
Published on 12/3/2019 9:55:48 PM
Search Engine Optimization is a great mean of getting enough and reliable traffic to a website, on the long run. Website with quality SEO Strategies earns years of opportunities and has high probability of being presented to the users, on different search engines. 2019 is going, a lot of search engine providers, including Google, Bing, Yandex, Baidu and the likes have updated their policies. Hence, there is a great need to look into the new SEO Strategies to be mastered by webmasters ahead of 2020.
Facebuk Academy will be looking into the various factors, issues and strategies being manipulated by the changing policies and prepare the webmasters ahead of 2020 SEO strategic year.
Website's Page Load Time
According to the recent update, both stated and undisclosed ones, from the Google Search Engine, one of the first set of determinant factors to crawl, index or rank a website is the page load time of the website.
Page Load time is a factor of so many things which were well defined in this article
In 2020, Google and other major search engine providers require webmasters to do everything necessary to make their website load fast and easily accessible by the average users.
Webmasters should eliminate redundancies on their website and excessive coding should be abolished. The HTML tags should be strictly scrutinized before being set up. Unnecessary tags and commented tags and other unused source code should be discarded.
Execution of flash, iframe and any time-consuming third party scripts should be finally do away from, come 2020.
Unimportant codes should be pushed to the foot section of the web page and should be configured to load asynchronously, so that its execution doesn't block the main page loading thread.
Read more on how to best improve your website or blog's page load time
Meta Information are the vital information that critically describes each web page of all the websites on the internet, distinctively.
Meta information includes the meta keyword, meta description, meta author, meta language and other various meta objects that are set on the head of each web page.
For a lucrative blogging and productive webmaster performance experiences in year 2020, bloggers and webmasters should look into setting correct and corresponding meta keywords, meta description, meta author and meta language that best, distinctly, differentiate a web page from others on the internet.
According to Yandex, any change or update to the meta information of a web page, will definitely have either positive or negative impact on the seo performances, indexing and ranking of the web page. In fact, even if the web page is already indexed.
The concerned meta information includes meta language that specifies the authorize language in which a web page was written; meta description that describes what service, purpose or relevance is offered by the contents residing on the web page; meta keywords which list important words which could be used to summarize the whole contents on the web page.
If any change is made to a web page that is currently indexed by Yandex, her crawler revisit the web page, analysing the changes to determine if the indexing of the web page should hold or deindexed.
Webmasters should plan their meta information, excellently before publishing them and should bear it mind that there is likely a severe action to her web page whenever changes are made.
The same policy is implemented by Google which commenced sometimes around August 2019. Webmasters noticed recognizable drop in their organic traffic coming from Google. This was after they have make change to the meta head, title or even contents of the web page.
Search Engine Providers are doing this, purposely to prevent pogosticking, spamming, phishing and other form of internet frauds.
No doubt about it, Google remains the boss when it comes to search engine services and mostly the most widely pronounced company on internet, considering her numbers of internet products. Hence, policy and decision from Google should be taken very serious.
Google has hinted the publishers to pay more attentions to mobile. Even, Google is not discouraging investment into desktop technologies, google is seemingly paying more attentions to mobile technologies. This is to inform the webmasters to ensure their website are greatly optimized to work distinctly in the varieties of mobile devices.
Google is bringing everything together online. Abolishing her AdSense app for the dedicated website means Google, herself, is preparing for the task ahead of year 2020.
Webmasters should test their website performances on different mobile devices of various dimensions, network capability and scripting. Webmasters should do everything to ensure that their websites are mobile friendly.
Over 70% of internet activities are being done through mobile devices. Also, Google sells over 95% of her AdSense ads on mobile devices. Mobile manufacturing companies are earning millions times the income of desktop manufacturers. Almost, all the desktop manufacturers have entered into the mobile markets. Hence, there is an inevitable request for either making your website mobile site or mobile friendly.
Search Engine Optimization squarely focusses search engines, hence webmasters should always consider search engines whenever they are implementing any of the search engine optimization strategies.
There are millions of websites and billions of webpages, trillions of web traffic inviting search engine crawlers for crawling and getting the web pages indexed.
This has forced the search engine providers to setting up resources allocation policy for crawling each website. This implies the search engines have designed an algorithm that allocate the crawler's resources for crawling a particular website over time.
How does structured content affect SEO?
Structured content involves proper arrangement of every content on the website. This also includes clear navigation. This practice encourages the search engine crawlers to be able to crawl through the depth of the web pages on a website.
A website whose contents are not properly arranged will only cause the search engine crawlers to be wasting her resources and may suddenly enter into deadlock which will definitely deny other websites from being crawled.
No search engine will want to continue crawling a website whose contents are not well arranged.
2020 is definitely going to be a great year, every webmasters must prepare their websites for the industrial revolutions and join the force of changing the world of internet for the better.