How To Boost Your Website Traffic With Bing Webmaster Tools
Written by Ibraheem Sikiru
Published on 5/13/2019 11:26:27 AM
Bing Webmaster Tools is a free web service being powered by the Microsoft International to enable webmasters manage the performance of their website and ensure unbreakable website functionalities. Bing Webmaster Tools could be seen by an average webmaster as not as important but there is no doubt Microsoft's Bing Search Engine still controls a reasonable percentage of the global web search activities.
If at all the Bing Search Engine could not be seen relevant, the released of the Microsoft's Windows Phone has reawaken its dying searching glory. Thus, every windows phone comes with a defaulted Bing Search Toolbar.
Everything apart, the searching algorithm being endorsed by the Bing Search Engine would greatly impact the website performance of a seriously committed webmaster on their Search Engine Results Pages. This is because Bing Search Engine looks for the search keywords in the URL addresses of her indexed websites' domains. This means If Mr. Joy is searching for "Wrist Watches", a website whose domain reads "wristwatch.XXX" would be firstly listed on the Bing's Search Results Page before a website whose domain reads "allclocks.XXX".
Using Bing Webmaster Tools
to optimize the performance of your website traffic is not limited to the points stated above. They include:
Crawl Issues: Like every other Webmaster Tools, Microsoft's Bing Webmaster Tools would allow her crawling agent to crawl your website from time to time and will identifies any crawling issues and send them to you or displayed them on your Bing webmaster portal. This will help you to discovered issues that might be occurring deep your web pages which might result into a severe website performance issues.
- Robot.txt: Like every other Webmaster Tools, Microsoft's Bing Webmaster in Tools will allow you to create and check if your Robot.txt file is correct. Robot.txt file is a text file that tells search engine not to crawl some selected pages on your website. These pages would also return "Error 404; File Not Found" if any user attempt to access the web pages contained in the robot file.
Data Download: Microsoft's Bing Webmaster Tools will allow you to download up to the first 1000 rows of reports generated for your website. The file would be downloaded in the CSV format. This enables webmasters to work constructively on some data while offline.
Keyword Search Tools: Microsoft's Bing Webmaster Tools would enable webmasters to keep track of the keywords users are using to access his/her website from the Bing Search Engine. This will allow the webmasters to plan better on the detected keywords and maximize their return on efforts being dispensed on the course of the websites role.
Sitemaps: Microsoft's Bing Webmaster Tools allows webmasters to submit their website's sitemaps to the Search Engine to enable the Search Engine index the pages contained in the sitemaps. This places priorities on some webpages that the webmaster would want the Bing Search Engine to crawl and index.
Markup Validator: This is one of the distinct features of the Microsoft's Bing Webmaster Tools. Bing's Markup Validator is implemented simultaneously while the Bing Crawler is crawling web pages of a submitted website for indexing. Markup Validator ensures that every markup tag on a website's web pages are in line with the w3c standard. It generates an error message where it found error in any markup tag. Apart from the benefit of detecting any link broken, it generally analyses a website and tells where a markup error exists. It helps webmasters to quickly take into notice, markup errors that could lead into unwanted website layout or functionality.
Outbound Links: Microsoft's Webmaster Tools would display to you, all the external websites that your website is linking to. Some might see nothing in this activity but will come into full usefulness when you discover to known that maybe your comment technology has allowed commentators to insert live links in their submitted comments. This might lead to the drop in your website Ranking if the external website your website is linking to has no reputation before the search engine.
With this, you can quickly decide to enable or disable a particular feature in your website configuration.
Backlink Data: Microsoft's Webmaster Tools would enable every webmaster to see the links from external website redirecting users to his/her website.