How To Boost Facebook Marketing Ethics with Scan Reading
Written by Ibraheem Sikiru
Published on 5/13/2019 9:35:17 AM
After writing a well explained Facebook Post that will fully keep your friends aware of your business, the next is to critically examine in detail, the lexical connections between the words used to present your awareness. Before publishing your post, kindly check for any Conjunctive Errors, Misspellings, Semantic Errors and Sensitive Errors.
i. Conjunctive Errors
: These are writing errors related to the incorrect use of words or symbols used to connect or join words, phrases, clauses or sentences in a particular Facebook Post. These errors should be scanned thoroughly to prevent reading boredom and comprehensive errors. Make sure that Conjunctive words like but, and, or, either, neither, nor, if and their symbolic equivalent like comma, semi-colon, colon, bracket are well placed. This will make sure that you’re the potential aim with which a post is composed is maintained for every friend visiting your timeline.
A typical example of Conjunctive Error is even easily neglected. Let us consider this example. “I bagged Bachelor Degree in English Language from Oxford University. I will love to adopt a teaching career with a reputable school and work for the ministry of education.
Scanning, through, the above statement means that the Facebook Timeline Owner had a Bachelor Degree in English Language; wants to work with a reputable company or the topmost government body in the education sector.
This User should not be expected to commit cheap error in connecting grammatical words in forming a sentence but he has committed Conjunctive Error using “and” instead of “or”.
Another thing within expectation is that, his posts are likely going to be screened by professionals on higher academic qualifications than this User and it would be disgusting of them coming across such a cheap error in someone recommended by maybe a fellow Facebook Friend who had found him worthy for the vacant position.
If at all, the above example is to be taken serious, it will amount into another meaning that he would want to work with a reputable school simultaneously with the ministry of education which is not professionally possible.
Conjunctive Errors could be simple and not that heavy but its consequence is more expensive than expectation.
: This error is typically common in the 21st century. It simply came with the integration of Autocomplete and Learning Machine knowledge to the input device technologies. To write a comprehensive timeline post, Facebook Users should keenly look into the spellings of words being put together to make the post. It keeps the readers along the track of the real meaning with which the post is composed.
Let us consider a situation where this misspelling error escaped the Scan Reading Process.
“…We ate selling coconut in our company.”
Scanning through the above sentence, there is a spelling error where “are” is mistakenly spelled as “ate”. This may lead to ambiguous error in which the sentence will have two or more correct but different meanings.
For instance, a reader may, mistakenly, reconcile the error and believed that the Original sentence meant “hate” which will definitely be interpreted to something else, entirely. Some may not even border to go down with the interpretation and abandon the post. A lot of other possibilities could also come to alter the Original meaning of this statement.
“…We hate selling coconut in our company.”
If it is interpreted into the above meaning, this will simply interpret into the direct
opposite of the intent with which the Facebook Post was created. It means direct opposite of the Facebook Timeline Owner. It retrogresses instead of progressing the company.
iii. Semantic Errors
: Logically, semantics has to do with the meaning of words or the truth state of a statement. When you write a Facebook Post that is meant to market your business on the Facebook Timeline, there is no doubt, you should be very careful and mindful of each word being used. Make sure that the words carry a straight meaning into what it is logically meant to interpret. Do not use words that may later end up to be jargon. You should always be careful of the use of any abusive words or foul terms.
Semantically speaking, when you meant something, go straight into it, no beating around the bush.
If you are Computer Scientist with programming skills, your Facebook Timeline should mostly be reading posts that has to do with software development, software maintenance, software packages and not like using medical term when you have not develop an application that solve a medical problem.
Let us consider this example: “I’m a painter with much experience in School Management. I have farming skills and ready to work with you. If you need my service. Kindly, contact me.”
The marketing problem with the above statement is that it is too open and not specific. Combination of these attribute does not have a common area of its application.
Should anyone in need of Teacher stumble over a Facebook Timeline with the above statement, one may not found this interesting as the Facebook Timeline Owner might be proposed to be wayward in action which will definitely affect the school management. No Farm Owner will want to appoint a man who would resign at any time unnoticed for adopting a teaching career or neglect his school activity or farming activities to perfect a Painting contract.
iv. Sensitive Errors
: These are errors that did not fall under any of the above types but could be more sensitive to the extent of ruining a bright future career. These errors include publishing or sharing: an abusive post on your Facebook Timeline; Immoral post on your timeline; Directly abusing known and unknown fellow on your Facebook Timeline. Sensitive Posts are posts that may lead to an Intellectual battle, legal battle, physical or moral embarrassments.
Putting together these actions into practices will, surely, boost our Facebook Marketing Performances for our various business.
In case of any suggestion or addition to the above note, please use the comment section to inform every reader.