What Every Blogger Must Know About Bounce Rate
Written by Mike Philip
Published on 11/13/2019 1:35:11 PM
In the course of Blogging, website traffic is one of the objectives of those concerned, when it comes to maximizing the value of a blog. In this article, we will discuss, how bounce rate affects traffic and when to worry when there is a grow in the bounce rate of a website. Also, we will take a look at how bounce rate affects website ranking.
First, let us take a look at what is meant by Bounce Rate?
Bounce Rate is the number of times a user visit your website and close the browser or abandoned the web page without taking time to visit any other page on your website.
How does Bounce Rate affects Website Traffic
Majorly, an average blogger believes that high bounce rate means lesser traffic. Actually, the thought is not firmly challengeable but it doesn't mean it is always true.
If more and more users could click through to a website page and get satisfied with the contents published on that page. We will two great assumptions. One is that he abandons the web page; two is that he is satisfied.
However, the satisfactory aspect of it is of more importance than the abandonment because such a user will likely visit another page on that website, any other day he is in need of information related to what is being provided by the website.
Another fact is that he will likely recommend, not only the web page, but the entire website to other potential users who might be in need of such information as contained on the webpage that is marked success by the first bouncing user.
Consider a situation when an article is split into webpages interconnected with hyperlinks to improve website traffic and reduce bounce rate. The user might get frustrated by the number of times requires to click through, downloading resources and the likes. This will simply discourage the user from either returning to the website or recommending it to someone. Imagine, how many number of traffic this could have denied.
Does Bounce Rate Affects Website Ranking
Ask me if high Bounce Rate affects affects Website Ranking and I will say "No". Simply, because Website Ranking is never a function of a single factor. In fact, bounce rate is never a factor being considered in Website Ranking.
What do I mean?
Website Ranking is a function of website load time, user friendliness, resourcefulness, optimizations and ageing.
Where do bloggers mistaken Bounce Rate in the course of determining Website Ranking?
Bloggers mistaken Bounce Rate and Pogosticking when they talk about Bounce Rate. While Pogosticking means the user find the webpage not resourceful, Bouncing doesn't.
This is often separated by the Search Engines using Timing Factors. Search Engines measure the length of a webpage, analyze and forecast the reading time for the particular webpage. If a user abandons a web page, few seconds, after visiting the webpage, he actually pogosticks.
However, if a user should abandon a webpage after spending an approximate time require to read through the webpage, he is not pogosticking. He is added to the Bounce Rate because Google Analytics would want to consider there is always a mean to let him read related pages on the same website.
In fact, Google as a Search Engine would detect Pogosticking when a user click through to a webpage from the Search Engine Result Pages and returns back to the same Search Engine Result Page, after few seconds while if returning to the Search Engine Result Page after spending reasonable length of time on a website, Google will never consider that a Pogosticking.
Why Bounce Rate
If Bounce Rate is of no negative impact on a website traffic or Ranking while is Bounce Rate being tracked?
Bounce Rate is great and serves as a measure of engaging your website users to visit more and more webpages on your website. This is done, basically, to increase website traffic and maximizes the revenue of a website. It also enhances website Ranking if well manipulated to increase website traffic.
Take note of the fact that, while Bounce Rate doesn't, itself, affects Website Ranking it improves website traffic which affects Website Ranking.