The Power of Time in Business Marketing
As technology improves, more hidden marketing facts are persistently emerging from the customers data. Most of these hidden facts are either unnoticeably being observed or its punishment being experienced, accidentally. One of these hidden facts being disclosed in the modern marketing is Time in marketing.
Have you ever wonder why the old women selling Bean Cake (Akara) in the morning wake as early as 4:00am?
Have you ever imagine why a farmer sleeps early at night?
Have you imagine why successful game hunters, at times, sleep in the afternoon and enter the bush for hunting at night?
In fact, have you think into why Press Companies reject advertisements from the suburbs after 4:00PM and their delivery vehicles have already traveled thousands of square kilometres in order to distribute the dailies as early as possible?
There are a lot of scenarios where you see the marketers delivering their products or services like they never slept through the night. They might, they mightn't but they sleep and their effective marketing strategy keeps them alive when their business needed them most.
The truth about the Power of Time in business marketing is that it acts as a big manager. The best marketers respect the Time-Manager, obey its commands and make the sales in return. The poor marketers maintain themselves as the superior manager, they make less sales and complain, most about the market.
Look around, study the big companies like banks, schools etc, they don't kid themselves with morning marketing. They open their stores as early as possible, mostly 8:00am. Does that mean they arrive at 8:00am, no! The staff arrival time usually ranges between 7:00am and 7:30am. The lesson here is "a serious business marketer will get its products or services ready, at worst 30 minutes to the arrival time of the customers.
Let us look into a bar that is yet to get its bar set by 3:30pm. It will probably lose customers to the nearby bars that are more serious.
Have you study the peak period of your business. This is the time that customers either patronize your business most or more sales are made in a day.
Let us go back to the Press. A Press that is still printing its dailies by 4:00am is probably going to get its products read, mostly by its staff members only.
The Press seems to be one of the most Time Sensitive Firms, anywhere in the world. The newspapers are purchased mostly between 7:00am and 7:50am. Anytime after that is whether on order, struggle or home delivery.
Now, look into your business, when do you mostly make the highest sales?
If you could get this, consider "what time are you getting your products or services ready for customers consumption?
Another important hidden facts about business marketing is "when are you realising the errors in your marketing schedules?
I mean when are you starting all preparations, necessary, to get your products or services ready for customer's consumption?
You see a bank worker getting to bank 30minutes earlier than the customers. Don't forget they already get everything set to serve their clients. Notwithstanding, they arrive 30 minutes earlier, probably to tackle any form of uncertainty.
Let's assume you sell medicine for people. Would you consider " early morning better?" Surely, no.
First, medicine is needed, though - in reality people don't want it. Aside this, people feel like "early in the morning! Are you wishing them bad? But, did you really mean that? No!
Okay! Do you consider early in the evening great. Won't you see this time great for marketing medicine when people would have worked, get tired and would want to get something (even they don't want) to get them back to how they felt in the morning? At this time, all you say to market your medicine .right be sounding like you are giving them prophesies that are simultaneously getting into pass!
You see the effectiveness of positively utilizing the Power of Time in business marketing.
To totally get it right, recall that the Power of Time in managing your business marketing could not be daily. It could be a particular day(s) of the week; a particular week(s) of the month; or a particular month(s) of the year. For example, a pharmaceutical company would make more sales on Flu Medicine during Harmattan than any other season of the year and this would be annually.
Study your business performance against the Time-Power, look into the time more sales is made and get yourself prepared, at worst, 30 minutes ahead of the time.
This will maximize sales, profits, confidence and customers.
Written by Ibraheem Sikiru
Published on 2/19/2020 9:26:51 PM