Marketing tips to best present an advert before the poor, the middlemen and the rich
There is a little known secret in marketing that most people don’t know about. Marketing of goods and services does not just mean parallel advertisement of a product or set of products to the populace. Marketing, in reality, stands for the strategic advertisements of products to the potential customers in order to establish emotional and economic transactions.
The best advertisement strategy will definitely come in, at least, set of three for every particular product. This means a well formulated strategic marketing advertisement will always come in set focusing the poor, the middlemen and the rich, separately.
Sincerely, we should not be deceived. The message that sounds logical to the hearing of the poor might sound poisonous to the hearing of either middlemen or rich men.
How should a marketer plans the advertisement's message or notice for promoting a product depends deeply on the targeted market of potential customers.
The fact is this:
The poor do not care about the functionality, reliability, quality or capability of a product. Their affection for a product is strongly controlled by factors like affordable price, quantity and recommended comparison.
The poor mostly decides to go for products with average price, large quantity and close comparison with what the middlemen or rich men use.
There is no doubt, everyone wants to live a rich man's style but in reality, it's not everyone that's rich. Then, everyone attempts to mimics the living standard of rich men. Hence, the need to either compare a product with what the rich men use or even establish that rich men had adopted the product. This places a prioritize ego on the product being marketed.
The funnier part of the marketing is on the middlemen.
Another fact is that "the population of the middlemen, anywhere across the world, is far greater than that of the rich men. However, the population of the middlemen using products purposely produced for the rich men is exponential.
This means, like the poor condoling or consolidating themselves with using products meant for the middlemen, so the middlemen trespassing into the products meant for the rich men.
The marketing fact is that people prefer to live beyond their means. Hence, the need for marketers to be extraordinarily strategic at formulating the marketing formula for effective campaign.
The best marketing notice for the middlemen will be presented in a 50-50 format. This means the advert must contain ego for capturing the attentions of the middlemen while screenshoting (briefing) of the quality of that product is attached.
The funniest part of strategic marketing is in the fact that those that have the highest capability to purchase a product, need more than mere awareness before they decide to cash on a product. Advertisements targeting reach men should be designed to contain less talk with much emphasis on the quality the products.
Rich men need to be convinced on why they should go for a particular products and at an exorbitant price.
It’s that when companies want to market a luxury item they do so in one of two ways. The first is used when they want to market to the lower or middle class. These people want to buy the appearance of wealth, so that’s what the companies sell them. You can see this in the marketing of brands like Louis Vuitton and Gucci.
Written by Ibraheem Sikiru Adekunle
Published on 1/29/2020 8:38:44 AM