How to best market a restaurant business
Written by Ibraheem Sikiru
Published on 12/2/2019 8:54:55 PM
Restaurant business is a great and lucrative business which involves selling of cooked food in their varieties. Restaurant business is targeting customers who have no alternative than satisfying the necessity for which a restaurant was set up. Services being provided by the restaurant are basically needed by the consumers for fitness and survival. There are a lot of ways to market a restaurant and this article will be looking into some of these restaurant promotion techniques.
Marketing a restaurant starts from not selling what the people need but selling what they really want. This is critical and very important.
If the business gurus say "Good goods advertises itself", it is left to a good business expert to ask "which goods are good? "what makes those goods good? And " what makes others not good? In fact, it is great to ask "are those good goods really good or better than other?
A best restaurant business operator will always research into what food items are wanted by the targeted customers instead of selling what he thought the targeted customers need. When the business gurus say "good goods advertises itself'" they mean "the goods wanted by the people does not need be advertised to them. They actually look the wanted goods.
For instance, if the targeted customers want pounded yam, don't approach them with rice. Give them what they want and never force an item on them.
Let us consider, a Indiana Food Oriented restaurant located somewhere in the
Indiana State of United States of America where Indians are densely populated, it will make more sales than if located to New York City where demands for Indiana food items is of less percentage.
Amala, Eba and mostly the swallow food items can best sell where Africans are located while pasta sells better in a Chinese populated area.
Giving them what they want means your restaurant business is providing what satisfies the customers and they will always want to spend anything to satisfy themselves.
The best food restaurant use the best nostrils sniffing seasonings that travel a far distance while it is being advertised. High aroma releasing seasoning advertises a food items and sensitises the potential customers of the existence of the restaurant in that area.
Come to think of it, some restaurants that take survey of how their customers get to know about their existence discovered that the diffusing aroma of the food while being prepared traveled round the surrounding and invites passers by, who might be looking for where to take in something.
The aim of the seasoning is not to only advertise the food but also make it delicious to the taste of the consumers.
Restaurants should always find a way of setting the place emotionally, stood out amidst of neighbouring buildings. The purpose of this is to call for people's attentions and raise awareness that a business exists and it is ready to serve her customers.
There are various ways of doing this but the most practicable ones are:
1) Using LED light to write and displays scrolling text that tells people what food items are available and ready for consumption.
2) Lightening bulbs of different colors at night. In fact, considerably, you can change or interchange the colors on schedules.
3) Playing cool sounds will also keep the surrounding aware of the existence of an active business, ready for transaction.
Spend Some Money
Nothing is bad if you can spend a bit amount of money on advertisements, this will, definitely, help.
Advertisements could be run on radio stations, television, news platforms and social media influencers.
This will definitely attracts customers from near and raise productive awareness to those at distance.
There are certainly a lot of criteria available for marketing a restaurant business, those listed above are considered great, productive and lucrative.