Six Traditional Business Marketing Strategies that still work
Written by Ibraheem Sikiru
Published on 11/28/2019 9:41:41 AM
Like it is happening to every other field of work, marketing is taking more and more advancements, days in and days out. The best marketing strategies we praised in the previous year are merely being considered today. Nothing wrong in that. It is great. The advancement in the marketing strategies has necessitated the categorization of the strategies into modern and traditional marketing strategies. While we talk better about these two categories of marketing strategies, Facebuk Academy is interested in establishing some six traditional marketing strategies that are still working, despite the professional shift.
Before we digest the six traditional marketing strategies that are still working, let us briefly look into the meaning of Modern and Traditional marketing strategies.
Modern marketing strategies are marketing ideas that requires the use of electronics and internet, such that the broadcast of the marketing idea seems unlimited by boundary. Traditional marketing strategies include the marketing skills that involve the use of electronics and other traditional means of promoting a business which can only travel through a bound area of land. Modern Marketing is often called Digital Marketing.
Now, let's look into the six traditional marketing strategies that are still working till tomorrow.
Handbills has been in used for strategic marketing for centuries. It has worked greatly in the recent centuries. Handbills, is great at disseminating information to people at a particular cycle. It is always targeted and precise.
The most interesting thing about handbills is that its Return on Investment is very high. This is because the business is marketed to the most probable potential customers of a business.
Handbills marketing strategy involves the printing of handheld banners, containing description and marketing information of the business that attracts sales and distributing them to some selected set of people at a targeted location.
For any business that is new or an existing businesses with new products, and really want to expand her sales, Handbills is great for them.
Handbills marketing strategy is great for it is both cheap, close to the market and averagely precise. Since only those with the probable affinity for a business are approached and given the handbills, it remains effective, even, in this modern marketing world.
Road Show marketing involves the incorporation of marketing idea, mission and vision into the entertainment industry with the aim of attracting active and successful transaction for a business.
Road Show marketing involves the movement of a group of people, mostly entertainers, around a particular place, area or city at a particular time, with the playing of interesting music.
Road Show is done mostly by those who are committed, shameless and are ready to go down deep into the targeted market and pass the marketing information to them. Irrespective of the people's response to their marketing trip, the entertaining marketers always continue to complete the mission. So, they don't feel ashamed and completing the mission always the priority in the minds of Road Show Marketers.
Mostly, evaluation of Road Show Marketing is instantaneous and hence may quickly boost the sales and acceptability of a product in the market.
One of the major advantages of Road Show marketing is that the potential customers have an opportunity to ask questions about a product being marketed, directly, from those that have in-house technical know-how about the product. This promotes reliability, sales and Return on Investment.
Also, the music being played might have nothing to do with the product being marketed. However, the song must be well accepted by the targeted customers in the market. This helps a lot in Road Show Marketing.
Road Show marketing is great for new businesses looking for awareness in a particular marketing area.
Billboard marketing is an enlarged and modified form of handbills marketing. It involves the printing of large size of banner carrying both marketing and strategic information about a particular business. It is installed in the strategic marketing areas to catch both the focus and attentions of the targeted potential customers.
Billboard marketing is usually installed in an opened area, top of a building or any free area with high visibilities and market productivities.
Billboard is greatly being replaced by digital boards that display list or collections of large banners, play video or animated images, all aiming for attracting awareness and sales toward a particular business.
Even, the cost of producing a billboard is high, its effectiveness and productivities is high when it comes to marketing.
Mostly, billboard is great for businesses that would want to market her products to potential customers residing in an area with epileptic power supply. It is also good for a business that will want her products be marketed to a targeted group of people at a particular location, 24/7 for a length of year.
Billboard marketing remains great for all categories of businesses that can bear the cost.
Yeah, the last three methods falling under the traditional marketing strategies might generate ambiguous opinions. However, we have them in modern and digital forms. Hence, they remain traditional in their respective domains.
Radio Broadcasting is highly being replaced by digital or online radio.
Electronic Radio Broadcasting involves the broadcasting of audio information across people within a specific wave range. Anyway, Radio Advertisement is a targeted marketing strategy. Thus, each radio station has her specific listening audience. Marketing a product on such radio is, definitely, targeting her market.
Radio Advertisement is still great at promoting a product or business to the listening audience of a particular radio station. Radio advertisement is still very active at promoting a business to a particular range of space where a radio station is covering.
Some radio stations, mostly FM, can hardly broadcast into more than a state. Marketing in such radio stations should be expected and configured to be effective for the range to which the radio station broadcast.
Radio advertisements is great for new and existing businesses to get audio information about their businesses across to the targeted audience with the aim of increasing both sales and popularity. Some things to be considered in setting up this type of advertisements include moral and language acceptability of the targeted audience.
Likewise Radio Advertisements, Television Advertisements works great as both audio and visual information about a particular business is marketed to the viewing audience of a television broadcasting station.
Television advertisements is great for all businesses because it combines the advantages of both handbills, billboard and radio advertisements.
Television Advertisements is being considered traditional marketing strategy because it's now being replaced by digital television channels which broadcast without wave boundary.
Television advertisements only market a business within the broadcasting wave range of the television station. Hence, it is useful for businesses that wants awareness and more sales from a particular marketing area being covered by the television station.
Newspaper advertisements is another traditional marketing strategy that covers a specific region or country.
Newspaper advertisements is traditional because it has been replaced with web publishing which could otherwisely be narrowed down to blogging. In fact, the digital newspaper adds news feature that can never be mimic by the newspaper. That is, Vlogging which hosts digital television in the form of blogging.
Newspaper could be regional or nationwide, its functionality and relevance in the era of traditional marketing is not yet lost or completely overshadowed by the emergence of the modern news platform.
Newspaper, basically reports occurrence of activities, over time, in a particular region or country. This provides a teeming audience of readers to which business marketing could be presented.
Newspaper advertisements is great and actively effective in passing business oriented information across to both the middle and first class citizens of the state.
Newspaper advertisements is considered great because it targets audience that is not only rich but also an average citizens who might not be able to afford buying the newspaper but can access reading it from a vendor either with token or for free.
Handbills marketing, billboards marketing, Road Show marketing Radio marketing, Television marketing and Newspaper marketing are traditional marketing strategies, though. They are still very much active in providing an effective marketing platforms for high productivities, sales and transactions.